We're still in love with paper
At Factory we love the touch of soft-touch laminate and offset paper and feel that there is also nothing like the smell of fresh magazines. Ironic considering we started from a digital background. Although digitally aware since our establishment, we principally cater to defined markets with print media, enhanced by an understanding of digital marketing techniques. We also create beautiful publications and communication for clients wishing to adopt a similar approach. Our ‘Gallery’ flagship title is the longest running independent periodical in Jersey, dominating the lifestyle publishing sector and now exists in Jersey, Guernsey and the Isle of Man. Our Places (property), Appetite (foodie), Fancy (retail), Give (CSR) and contract published Direction (careers), Reach (careers) and Wellbeing World (lifestyle) and other titles have grown on this establishment, each having defined their own sectors of the market.
Right: One of the entrants in our Paper Mashup Art Competition that encouraged artists to make something from recycled publications.
What we do
We're a publishing and media focused design agency.
Our variety of publication and media platforms provide specialist marketing environments for forward thinking firms and brands. The Freemium model of balancing premium targeting with free distribution creates a unique cut through to our target audiences.
Across our range of publications we have developed a reputation for engaging editorial policy. Ours is an all inclusive strategy to publishing that provides an irreverent and alternative approach to older, traditional print based media platforms.
We’re design centric
Frequently print media is subject to lazy design and production that reflects negatively on advertisers and clients. Publications produced at Factory create beautiful environments in which to include quality brands and content.
We Develop Brands
When we produce a publication or media proposition for factory or a clients, we do so with brand development as a central ethos. Our brands are our assets and we work to develop the application of each to grow a wider proposition for each.
Events & Promotions
Whether for our Gallery flagship title, other Factory brands or client projects, we develop supplement activity and promotional strategies that enhance the brands we develop.
Targeting & Distribution
Whether in print or online, we formulate targeted distribution channels. We distribute Island wide in areas we operate and can offer clients the means to reach a targeted audience. Online we create cut through for clients with digital propositions that engage their readers.